What We Do
Our goal is to ensure responsible, survivor-centered communication on the dynamics of sexual assault and advocacy. We create communication opportunities to challenge the culture of violence in both traditional and social media as well as with community partners and allies.
For the Media
Our philosophy is to partner with media outlets as a resource for accurate and survivor-centered reporting, journalism, and broadcasting. Our goal is to inform the general public of the realities of sexual assault and their role in creating a Texas free from sexual violence.
Check out For the Media for recent press releases & stats.
Turn Texas Teal
The online strategy during sexual assault awareness and prevention month is to saturate social media outlets with survivor-centered posts that create awareness on the reality and prevention of sexual assault. Unfortunately, strong misconceptions exist about the dynamics of rape and its connection to a culture of violence. This year, TAASA asked Texans to use social media to #TurnTexasTeal. In addition to participating in the national campaign, rape crisis centers, colleges and universities, schools, faith-based communities, and engaged supporters joined this initiative in order to raise awareness and promote a prevention-based actions across Texas.
Visit our SAAPM page for more details!
Break the Box
Break the Box is a media-based public awareness initiative aimed at ending sexual violence through education and action against gender inequality. The initiative consists of a short video, video discussion and activity guide, and posters that support the messaging in the video. In addition, Break the Box has a social media component through Causes – the world’s largest campaigning platform – where participants can view the video, take a pledge, share their stories, and get additional information about the prevalence of sexual violence in Texas.
Speak Up. Speak Out.
The “Speak Up. Speak Out.” campaign includes television, radio, print and web public service advertisements. Each ad features an actual Texas survivor of sexual assault, talking about his or her personal story. However, their messages are about hope and healing – survival and recovery, rather than victimization – reinforcing the campaign’s goal to inform the public about sexual assault crisis services and to encourage dialogue across Texas.
For more information, check out our Public Awareness Campaigns page.